Blizzard’s 180 degree turn

Blizzard recently announced it would partner with Paypal to support buying virtual assets with real world currency from other players in the upcoming “Diablo III” in-game auction house.

Read the press release here:

http://us.blizzard.com/en-us/news/?d=2011-9#140956

This is a crisp 180 degree turn for Blizzard, who has invested much effort to combat the unauthorized sale of gold, items, characters and accounts in “World of Warcraft”.

Not dissimilar to buying premium content in single player titles like “Farmville” or numerous other successful mobile titles, this will allow players the option of purchasing in-game items they might otherwise not have the time or inclination to earn themselves. It also ups the potential for reward for any player who does acquire very rare in-game content.

Fans are grumbling, but sale of gold and items in World of Warcraft persisted despite ongoing efforts by Blizzard to put a stop to it. Dedicated gold-selling players became increasingly clever, giving rise to various sophisticated tactics used to gain access to other players accounts with intent to sell the virtual belongings for easily transferable gold, which would be sold for real world currency. Such tactics included phishing scams in email or on web sites to trick players to give away their passwords, to much more aggressive malware keylogging viruses such as the one found to have infected a computer aboard the International Space Station. (see following ZDnet article).

http://www.zdnet.com/blog/security/malware-detected-at-the-international-space-station/1806

Blizzard’s surprise change of policy towards buying gold and items may be a gamble worth taking; by giving malicious gold-sellers legitimate competition.

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